A BRICK WALL OF RESISTANCE!



Hello everyone, I'm hoping that you all keeping well during these trying times. I can not stress enough on how important is it for us to keep safe and stay in isolation. It's really for our own good. So I have these few words that I'd like to share with you guys, they really keep me going. I hope they help brighten up your mood a bit . " If you want to achieve your more difficult, long-term goals you need to have the discipline to stay the course. Often times, when you set huge goals it might be hard to continue making progress. Break big goals into smaller, more attainable goals so you can make progress toward your dreams." I want us to all use this time very wisely, focusing on things that will better us, things that will bring value unto our lives. Stop lazing around, be productive, spend each and every moment wisely, trust me, you will thank yourself in the future.


“THE BRICK WALL OF RESISTANCE


Has this ever happened to you? You enter a retail store and you’re approached by a sharply dressed persuader. You are interested in buying, but the salesperson is a little aggressive. You get an alarming feeling in the pit of your stomach and then do what many of your customers do to you. You lie! You say, “I’m just looking; I’ll come back later,” or “It’s too expensive,” or “I have to talk to my spouse before I decide.” What you’re really thinking is “I don’t like this guy,” or “I don’t trust her,” or “Something didn’t feel quite right.” In the end, you never go back to this store, you never recommend it, and neither the store owner nor the persuader ever knows why. This is a large brick in the Brick Wall of Resistance.


This obstacle is truly a silent persuasion killer. Most people will never say anything to you to alert you to the fact they are feeling this way. They are more comfortable lying to you—so they don’t hurt your feelings. They walk away and simply never deal with you again. The reason this obstacle is such a killer is because we don’t even realize we’re doing it. We are offending people and don’t even know it. You may think you’re just being friendly or enthusiastic, but be careful. While friendliness and enthusiasm are great attributes, if there is even so much as a hint of force, deception, hype, or selling underlying any of it, you’ve pretty much sunk the deal.


Audiences are tough. Ever-smarter consumers have built a lot of resistance to the old style of persuading; many people have a brick wall of resistance up before you’ve even started your presentation. They assume you’re going to be the sleazy, manipulative sales guy before you’ve even had a chance to speak. They are all ready to resist you before you start.


What do you do to overcome this tendency? Your persuasion attempts must be nonthreatening and very natural. Forget loud and flashy. That strategy only encourages resistance. And most definitely forget about high pressure. Not only does that solidify the wall of resistance in that particular moment, but the wall will increase in size. When people feel they have been pressured, bullied, or coerced into buying or doing something they don’t need or want, they are resentful. They will never do business with you again. They will detest you for “tricking,” “manipulating,” “selling,” or “forcing” them. They will bad-mouth you to all of their friends and family—even to people they don’t know! You can end up losing not only this one person but, as the grapevine goes, potentially hundreds of others as well.


The moment people sense that you are attempting to persuade them, the brick wall increases in size and strength, and they will resist you. To counter this tendency, persuasion and sales must take place below the conscious radar.”- Page 21, “Persuasion IQ” by Kurt Mortensen




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